Deep Dive
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Masayoshi Son and the Fall of WeWork
With the focus on Adam Neumann, we fail to recognize the role SoftBank’s Masayoshi Son played in the fall of WeWork. Now he continues using his think big, expand rapidly investment strategy. Which promising start-up will fall at his feet next? They called him Yoda. WeWork’s co-founder Adam Neumann, and his wife Rebekah Paltrow Neumann, believed that Masayoshi Son had the force with him. Perhaps they were stroking his ego to access his open checkbook, or they really believed he was the wisest master in the world of technology. Either way, they would soon learn the mistake of interpreting the grandeur, out of this world commands of Son as practical direction and…